The first Noodoll was born in the imagination of founder Yiying, while studying at art school in London. Inspired by the shapes of the noodles and rice of her native Taiwan, Yiying created a character called Noodoll, which started life as an illustration in a story, before leaping off the page and into plush toy form. All Noodolls are designed by Yiying's team in London, collaborating with their team of highly skilled Taiwanese craftswomen to bring them to life.